Online Shop came into existence in 1993-94, along with the advent of browsers like Mosaic & Netscape (ref: Wikipedia), and has become a big game changer across the globe in e-retailing of products.
Categorised under the Business-to-Customers (B2C) of eCommerce in digital era, Online Shopping Carts have become the subject of debate against pestle & mortar retail establishments, as e-tailers have started stealing the hearts of the shop-freaks.
Leaning back on well developed software, the online shop or eshop (electronic shop) portrays variety of products under a wide range of categories, sub-categories, with filtering options to aid the visitor search and land on the perfect product features he/she wishes to buy online.
Being online, the brand building exercises, promotions, offers and sales… are all digitally marketed effectively and swiftly, at a comparatively low cost.
Wide variety of online payment options like Credit / Debit cards, NetBanking, COD, EMI, Mobile payments, and more, have propelled this format of product selling to the fore.
Logistics Vendors & Online Aggregators have come to join hands with this booming industry, by providing COD and online tracking facilities (through APIs).
Instant email and SMS alerts have boosted the trust worthiness of this industry. Even though, it is highly debated on the quality of online products, the opportunity at sight is… if you stick on to quality, the product will have an exponential growth.
Get on to etailing and unfold the unlimited potential lying within.